Case Studies

Bud Light

Create digital extensions to traditional media campaign

Bud Light wanted to enhance their national #upforwhatever campaign by extending the campaign with digital content on multiple video and image based platforms.

The Onion Labs team developed faux local news reports from the town of Whatever, USA. Including long form video to run on Bud Lights YouTube channel, short form video to run on Vine, and image-based posts to run on their social media channels.


  • 112MM+ Impressions
  • 17MM Video Views
  • 5% Social Engagement

Case Studies

  • Audi
  • Bacardi
  • Basil Hayden's
  • Bud Light
  • Ford
  • Groupon
  • Heineken
  • Honda
  • The Jim Gaffigan Show
  • Lenovo
  • Intel