Targeted branded social content
Groupon wanted to create awareness for their variety of spa offerings during Beauty Week and change brand perception among millennials in their top markets.
The Onion Labs team created one social video, supported by compelling, image-based social posts to help drive traffic to the Beauty Week deals page, that was also promoted by Groupon’s social channels. Geo-targeted media and strategic content distribution to female-targeted sites rounded out the media plan. In turn, Groupon was positioned as a destination site for spa and pampering needs, not only for Beauty Week, but for daily use as well.