Case Studies

Digital agency partner for retail promotions wanted to increase awareness of the variety of products they carry on their site. In addition, they wanted to capture the attention of the millennial audience, a new target for Overstock, by showing off some of their most popular products purchased by millennials.

Onion Labs created a series of short form video content highlighting popular products and also featuring internet videos to quickly capture viewer attention.



  • 153% Over-Delivery on Campaign Impressions
  • 10MM Custom Video Impressions
  • 171% Lift in Purchase Intent

Case Studies

  • Audi
  • Bacardi
  • Basil Hayden's
  • Bud Light
  • Ford
  • Groupon
  • Heineken
  • Honda
  • The Jim Gaffigan Show
  • Lenovo
  • Intel