Onion Media Kit 2008

-audience/traffic Ad Specs Ad Products Industry Research
5,115,368 Monthly Unique Visitors 35,387,35 Monthly Page Views	1,032,901 Monthly Unique Visitors 10,506,791 Monthly Page Views

ONLINE ACTIVITY
5+ years online Online every day Broadband connection	95% 80% 95%
INCOME
Household Income $100K+	31%
LEISURE
Drank alcohol (last 7 days) Attended the movies (last 30 days) Read a book (last 30 days)	69% 49% 79%
SHOPPING & PURCHASES
Shopped online (last 6 months) Purchased online (last 6 months)	97% 92%
ONLINE ACTIVITY
Published a blog (yesterday) Watched Streaming Video (yesterday) Downloaded Music for Podcast (yesterday) Researched/Posted Product Reviews (yesterday)	INDEX* 350 269 372 311
LEISURE
Play video games Went to a live concert (last 30 days) Went on a Date (last 30 days) Snowboard Hike/backpack	208 179 177 224 207
PROVIDE TECH-SAVVY ADVICE
Computer Hardware/Software Websites/Internet Content & Services Electronics	222 215 211
SHOPPING & PURCHASES
Music purchased online (last 30 days) Movies & DVDs purchased online (last 30 days) Beer/wine/liquor purchased online (last 6 months) Video Games purchased online (last 30 days)	270 238 262 339

Source: @Plan, Winter 2007/2008

*About Indexes: The index measures how well The Onion reaches a particular target as compared to the online market's average. Market average = 100. Thus, and index of 372 for DOWNLOADED PODCAST means The Onion is 272% above the market average in reaching web users who download podcast music daily (372-100=272).