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61% are 18-44 years old
34% have liquid assets (cash/stocks/CDs) of $100,000+
50% attended a movie theater in the past month
46% attended the theatre/symphony in the past year
32% attended rock concerts in the past year
91% are age 21+
50% go out to bars and clubs frequently during the month
21% drank beer or wine 3+ times in the past two weeks
33% plan to buy a new computer/hardware in the next year
51% shopped at a major consumer electronics store in the past 6 months
49% made 12+ online purchases in the past year
40% exercised 12+ times at a health club in the past year
32% attended 3+ pro/college sporting events in the past year
32% shopped at sporting good stores in the past month
49% purchased 12+ books from a bookstore in the past year
41% bought CDs or DVDs in the past month
25% plan to take college-level courses in the next year
Source: Media Audit, November 2006 – May 2007
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