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Onion News Network Video Sponsorship
The high production value of the Onion News Network (ONN) videos, combined with the astute humor the Onion is famous for, make ONN videos unlike any other on the web today. Within a week of launch, ONN became the number one video Podcast on iTunes, and in December became iTunes’s Best New Video Podcast of 2007.
The ONN sponsorship offers excusive ownership of the ONN product for one week, including five-second lead-in ads, video ads, companion banners, a home page presence, and ads in the Onion newspaper. This high-impact sponsorship is also very viral - videos are distributed via iTunes, are embedded on other sites, and are emailed around by friends.
Onion Radio News Podcast Sponsorship
The Onion Radio News (ORN) broadcast can be heard on the Onion.com and downloaded as a Podcast through iTunes. On iTunes ORN has consistently remained in the Top Ten Podcasts list.
The weekly sponsorship includes an audio sponsor mention in the broadcast/Podcast, ownership of the banner ads in the ORN section, a home page sponsor logo, and brand integration in an ORN tune-in ad in the Onion newspaper.
Home Page Buyouts
The excusive home page buyouts offer 100% share of voice on the Onion home page, plus ownership of the interstitial leading to the home page. By advertising on the home page, your messaging will surround content and features that are updated daily. And since over 62% of our readers come to the Onion through the home page, your message will reach the majority of Onion’s readers. Choose the day of the week you hope to make the greatest impact.
Story Page Buyouts
The story page buyout ensures advertising presence throughout the site for an entire day – reaching all content areas, including national and international news, science and technology, politics, entertainment, business and more. By buying out a day, you have maximum reach across the site on a key date of the campaign.
A.V. Club Buyout
The A.V. Club is The Onion’s lifestyle section. Featuring movie, book, music, television and game reviews, interviews, and commentary, it attracts an engaged, entertainment-hungry audience. With multiple blogs, active comment boards and a music player for each album reviewed, the A.V. Club is also highly interactive. The daily A.V. Club buyouts offer exclusive ownership of the section, throughout all of its channels.
Custom Editorial Section
The Onion will build a custom editorial section to align with your brand and to match the campaign’s creative objectives. Our editorial team will put together the best content for the section, which will then be live for the duration of the sponsorship. You will own all the banners throughout the section, as well as a “Sponsored by” logo. A section call out, with a sponsor logo, will also be featured on the home page.
Custom Slideshow
Have the Onion build a slideshow whose theme reflects your branding and messaging goals. Located right on the Onion home page, the slideshow is one of our most popular features. The weekly sponsorship includes ownership of the banners within the slideshow and a fixed sponsor logo on the home page.
More Big Ideas
Every year the Onion creates new and exciting content areas and features, offering ample opportunities for unique, integrated sponsorships. Recent examples include: Shattered Expectations: Onion Fantasy Football, where the greatest losers win, Our Dumb World on the World Wide Web, integrating the Onion’s atlas of the world with Google Maps and Google Earth for an interactive experience, the launch of T.V. Club, daily reviews of our favorite and least favorite T.V. shows, live blogging during the Oscars, and many more…. Special editions such as Sports Year-in-Review, the Back to School issue, the Holiday Gift Guide, offer still more opportunities for targeted sponsorships.
Politics Section Sponsorship
This sponsorship includes ownership of the section’s landing page for the week, as well as a fixed presence on the home page through “Sponsored by” brand integration in the section call-out. In an election year, the content of the Politics section is always current and astute. Don’t miss the opportunity to reach educated, involved and influential individuals who love to get their dose of political satire from The Onion.
Sports Section Sponsorship
Own the Sports section, with all its channels (Baseball, Basketball, Football, Hockey. Motorsports, Women’s Sports/Soccer, Sports Culture and Other) for a full week. With content updated daily and a prominent placement on the home page, the Sports section attracts a multitude of sports and humor fans. The Sports Section Sponsorship includes brand integration on the home page and within the Sports section header, as well as ownership of all the banners within the section.
American Voices Sponsorship
The American Voices sponsorship is a week-long buyout of a popular and highly trafficked section. This “commentary” section of the Onion is updated daily to respond to current world events. The sponsorship is a buyout of the all the banners within the section.
Newsletter Sponsorship
The top Onion headlines of the week are condensed into one email newsletter and delivered to hundreds of subscribers. Get your messaging straight to our readers’ inboxes with a rectangle banner in the Weekly Dispatch Newsletter.
Contest
The Onion will build and execute a contest page for your campaign. The full contest entry form will be supported by a banner on the Featured Contests page and through text call-outs in the Weekly Dispatch Newsletter and the local Events Newsletters.
Mobile Sponsorship
Put a banner on the Onion’s mobile home page and reach readers wherever they may be. This is an ideal sponsorship for anyone trying to reach an on-the-go audience dedicated to our content.
Email-to-a-Friend and Sponsorship
This viral sponsorship includes a “Sponsored by” logo presence on all Onion article pages and a banner ad in the email itself.
Article Tools Sponsorship
By sponsoring the article tools, your logo will land on all article pages throughout The Onion.
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