Onion Media Kit 2008

EXPANDABLE ADS

Click-initiated and rollover-initiated expansion accepted.
When rollover-initiated, expansion panel must close when user rolls off ad. Only small, clearly labeled parts of the banner may cause rollover-expansion - the entire ad cannot be a 'hot spot'. 'Hot spots' must be properly labeled (for example, tabs that say 'preview' 'slide show' 'win prizes').
On the A.V. Club, rectangles must expand to the left and or down.
When click-initiated, there must be a prominent 'Close' button on expansion panel.
Click-initiated audio only.

Half Pages

Leaderboards

Rectangles

On the Home Page, the top rectangle may only expand down and/or to the left. The bottom rectangle may only expand up and/or to the right.
On Article Pages, rectangles must expand to the left and/or down.
On Landing Pages, rectangles must expand to the left and/or down.
Maximum expanded size is 500x400 pixels.

Skyscrapers

FLOATING ADS

Maximum size of entire float is 500x400 pixels.
The floating ad can last a maximum of 10 seconds.
There must be a prominent 'Close' button on all floating ads. Close button must be in the bottom-left hand corner. It must be a minimum size of 25x25 pixels.
The float can only resolve into a standard banner (Banner must be listed as separate line item in insertion order). No floating reminders are permissible.
The entire active area of the floating ad must be opaque. No transparent backgrounds are permissible.
Floating ads can run on story pages only.
There is a frequency cap of one float every 8 hours per unique user.
Click-initiated audio only.

IN-BANNER VIDEO

Video must play within the banner. For all expandable banners with video, video must play within the expanded portion of the banner (See Expandable Ad specs for more information).
In Premercials video must load and play within 10 seconds. In A.V. Takeovers video must load and play within 15 seconds. In all other banners, there is no video length limit.
Click-initiated audio only.