The Onion newspaper is distributed to 1,100 locations throughout the greater Austin area. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 50,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

SEE MOVIES, LIVE MUSIC, AND THEATRE
57% attended the theatre/symphony in the past year
54% attended a movie theater in the past month
63% attended rock concerts in the past year

LIKE TO EAT, DRINK, AND PARTY
41% ate at a sit-down restaurant 4+ times in the past two weeks
46% go out to bars/clubs frequently
14% drank beer 6+ times in the past two weeks

ARE TECH SAVVY
43% plan to buy a new computer/hardware this year
42% shopped at a major consumer electronics store in the past 6 months
86% made an online purchase in the past year

STAY FIT AND LIKE SPORTS
27% exercised 12+ times at a health club in the past year
43% shopped at sporting good stores in the past month
29% attended 3+ pro/college sporting events in the past year

BUY CDs, DVDs, AND BOOKS
62% purchased 12+ books from a bookstore in the past year
36% bought CDs or DVDs in the past month

MAKE BIG PURCHASES
21% plan to buy a new car/truck/SUV
38% flew internationally 1+ times in the past year
26% plan to remodel their home in the next year

CONTINUE TO LEARN
37% plan to take college-level courses in the next year

Source: Media Audit, May – June 2007.

TESTIMONIALS
"The Onion's brand of satire and entertainment news makes it the perfect match for Austin and Emo's."
Frank Hendrix
Emo's

"Working with The Onion is almost effortless. They are flexible, open to new ideas, and willing to work with us to reach our target in unique ways. The Onion is highly respected and has a very loyal following."
Alison Fields
GSD&M

"People are walking into the store with The Onion (and our ad) in hand, and we are very happy with the results."
Mark Lyon
Audio Systems