The Onion newspaper is distributed to 1,900 locations throughout the greater Chicago area. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 100,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

ARE YOUNG AND WEALTHY
73% are 18-44 years old
35% have annual income of $75,000+

LIKE TO EAT, DRINK, AND PARTY
64% frequent bars and clubs during the month
23% drank wine or beer 3+ times in the past two weeks
19% ate at a sit-down restaurant 4+ times in the past two weeks

SEE MOVIES, LIVE MUSIC, AND THEATRE
59% attended a movie theater in the past month
42% attended the theatre/symphony in the past year
45% attended rock concerts in the past year

ARE TECH SAVVY
32% plan to buy a new computer/hardware in the next year
64% shopped at a major consumer electronics store in the past 6 months
67% made 5+ online purchases in the past year

STAY FIT AND LIKE SPORTS
42% exercised 12+ times at a health club in the past year
34% shopped at sporting good stores in the past month
39% attended 3+ pro/college sporting events in the past year

BUY CDs, DVDs, AND BOOKS
50% purchased 12+ books from a bookstore in the past year
31% bought CDs or DVDs in the past month

CONTINUE TO LEARN
24% plan to take college-level courses in the next year

Source: Media Audit, June – August 2007

TESTIMONIALS
“The Onion is an excellent advertising medium—a fun paper and great down-to-earth people who take a supplier/customer relationship seriously.”
Michael Lorz
Scottish & Newcastle Importers

“The Onion does a great job getting our branding out to Chicago’s comedy audience. I’ve worked with them for ten years and look forward to another ten.”
Jonathan Pitts
Chicago Improv Festival Productions

“The Onion’s audience is our audience, minus a few banjos. Why would we not want to take advantage of that?”
Bob Medich
Old Town School of Folk Music