The Onion newspaper is distributed to 1,500 locations throughout Denver and Boulder. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 55,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

ARE YOUNG AND WEALTHY
51% are 18-34 years old
27% have liquid assets (cash/stocks/CDs) of $100,000+

LIKE TO EAT, DRINK, AND PARTY
42% frequent bars and clubs during the month
14% drank beer 6+ times in the past two weeks
16% ate at a sit-down restaurant 4+ times in the past two weeks

SEE MOVIES, LIVE MUSIC, AND THEATRE
63% attended a movie theater in the past month
51% attended the theatre/symphony in the past year
52% attended rock concerts in the past year

ARE TECH SAVVY
26% plan to buy a new computer/hardware in the next year
39% shopped at a major consumer electronics store in the past 6 months
69% made 5+ online purchases in the past year

STAY FIT AND LIKE SPORTS
41% exercised 12+ times at a health club in the past year
49% shopped at sporting good stores in the past month
40% skied or snowboarded in the past year

BUY CDs, DVDs, AND BOOKS
56% purchased 12+ books from a bookstore in the past year
32% bought CDs or DVDs in the past month

CONTINUE TO LEARN
42% plan to take college-level courses in the next year

MAKE BIG-TICKET PURCHASES
17% plan to buy a home in the next two years
25% plan to buy a car/SUV in the next year

Source: Media Audit, June – August 2007

TESTIMONIALS
"It's an indispensable part of modern irony, and is a crucial piece in our promotional puzzle."
Paul Epstein
Twist & Shout

“The Onion is smart, smart-alecky, and reaches our target demographic exactly. It is really the only paper people read faithfully every week.”
Pete Turner
Illegal Pete’s

“The Onion hits the market we need—an active, smart, and aware audience that is interested in sports and entertainment. It’s an affordable means for reaching those people.”
Brian Kitts
Pepsi Center and Kroenke Sports

“Exposing my company’s high-end premium import beers through The Onion has brought about creative and exciting tasting experiences.”
Joshua Malousek
Scottish & Newcastle Importers Company