The Onion newspaper is distributed to 900 locations in key areas of greater Los Angeles. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 50,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

ARE YOUNG AND WEALTHY
67% are 18-44 years old
24% have liquid assets (cash/stocks/CDs) of $100,000+

LIKE TO EAT AND DRINK
36% go out to bars and clubs frequently during the month
22% ate at a sit-down restaurant 4+ times in the past two weeks

SEE MOVIES, LIVE MUSIC, AND THEATRE
61% attended rock concerts in the past year
51% attended a movie theater in the past month
59% attended the theatre/symphony in the past year

ARE TECH SAVVY
34% plan to buy a new computer/hardware in the next year
47% shopped at a major consumer electronics store in the past 6 months
43% made 5+ online purchases in the past year

STAY FIT AND LIKE SPORTS
38% exercised 12+ times at a health club in the past year
31% shopped at sporting good stores in the past month
34% attended 3+ pro/college sporting events in the past year

BUY CDs, DVDs, BOOKS, AND CLOTHES
33% purchased 12+ books from a bookstore in the past year
34% bought CDs or DVDs in the past month
60% purchased clothing in the past month

CONTINUE TO LEARN
27% plan to take college-level courses in the next year

Source: Media Audit, March – April 2007.

TESTIMONIALS
"The UCB Theatre loves The Onion! Advertising with them is a perfect match."
Seth Morris
Upright Citizens Brigade

"This is definitely one of the most fantastic publications I've ever worked with."
Kim Koury
Spin PR

"I started advertising in the very first issue and I've gotten measurable results, proving The Onion works well to reach the right customer for my business."
Hong Shin Park
DXC Store

"Goldenvoice has embraced The Onion since day one...A match made in Heaven!"
Derek Schaefer
Goldenvoice Concerts