The Onion newspaper is distributed to 750 locations in Madison, Middleton, Monona, Fitchburg and other surrounding areas. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 50,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

SEE MOVIES, LIVE MUSIC, AND THEATRE
55% attended a movie theater in the past month
50% attended the theatre/symphony in the past year
36% attended rock concerts in the past year

LIKE TO DRINK AND PARTY
60% go out to bars and clubs frequently during the month
19% drank wine or beer 3+ times in the past two weeks

ARE TECH SAVVY
27% plan to buy a new computer/hardware in the next year
53% shopped at a major consumer electronics store in the past 6 months
77% made an online purchase in the past year

STAY FIT AND LIKE SPORTS
39% exercised 12+ times at a health club in the past year
29% shopped at sporting good stores in the past month
27% attended 3+ pro/college sporting events in the past year

BUY CDs, DVDs, AND BOOKS
52% purchased 12+ books from a bookstore in the past year
29% bought CDs or DVDs in the past month

MAKE BIG-TICKET PURCHASES
15% plan to buy a home in the next two years
27% plan to buy new furniture in the next year
37% flew to a foreign destination 1+ times in the past year

CONTINUE TO LEARN
35% plan to take college-level courses in the next year

Source: Media Audit, October – November 2006

TESTIMONIALS

"Onion reps work harder than reps from any other media. My Onion rep is the only one that seems genuinely concerned about growing our company."
Ted Peterson
The Great Dane Pub & Brewery

“The Onion is THE publication when it comes to reaching college students of all ages. It’s been a great fit for our business.”
Jennifer Wedberg
Steve Brown Apartments

“Advertising with The Onion is an effective way to reach our target audience—young and hip. And working with the staff is always a pleasant experience.”
Amanda A. Green
Wisconsin Union Directorate

“When it comes to music, The Onion’s A.V. Club music writers are really on top of the local and national scene, making it an obvious place to advertise. Plus, the Onion’s staff is constantly generating new ideas to help me sell tickets.”
Tag Evers
True Endeavors