The Onion newspaper is distributed to 1,000 locations throughout the greater Milwaukee area. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 45,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

ARE YOUNG AND WEALTHY
64% are 18-44 years old
35% have annual income of $75,000+

SEE MOVIES, LIVE MUSIC, AND THEATRE
44% attended a movie theater in the past month
36% attended the theatre/symphony in the past year
48% attended rock concerts in the past year

LIKE TO PARTY
51% go out to bars and clubs frequently during the month
15% drank beer 6+ times in the past two weeks

ARE TECH SAVVY
36% plan to buy a new computer/hardware in the next year
51% shopped at a major consumer electronics store in the past 6 months
47% made 5+ online purchases in the past year

STAY FIT AND LIKE SPORTS
37% attended 3+ pro/college sporting events in the past year
32% shopped at sporting good stores in the past month

BUY CDs, DVDs, AND BOOKS
42% purchased 12+ books from a bookstore in the past year
30% bought CDs or DVDs in the past month

MAKE BIG-TICKET PURCHASES
23% plan to buy a car/truck/SUV in the next year
31% plan to remodel home in the next year
32% flew to a foreign destination 1+ times in the past year

CONTINUE TO LEARN
23% plan to take college-level courses in the next year

Source: Media Audit, March-April 2007

TESTIMONIALS
“Easily one of the fastest and most direct pipelines to our customers. Far beyond just satire, The Onion’s coverage of music and entertainment is unparalleled.”
Matt Beringer
The Pabst and Riverside Theaters

“I have always been truly pleased with the level of customer service and return on our investment.”
Joseph W. Brooks
AIDS Resource Center of Wisconsin

“The Onion looks out for our best interest, not their own. They understand how to get the most audience appeal for our buck.”
Cori Coffman
The Eisner Museum of Advertising & Design

“I love the staff at The Onion. They know what I need and I trust them to deliver it.”
Mike Eitel
The Nomad, Café Hollander, Trocadero