The Onion newspaper is distributed to 1,200 locations in Manhattan and Brooklyn. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 100,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

ARE YOUNG AND WEALTHY
73% are 18-44 years old
26% have liquid assets (cash/stocks/CDs) of $100,000+

SEE MOVIES, LIVE MUSIC, AND THEATRE
61% attended a movie theater in the past month
33% attended rock concerts in the past year
51% attended the theatre/symphony in the past year

LIKE TO EAT, DRINK, AND PARTY
25% ate at a sit-down restaurant 4+ times in the past two weeks
46% go out to bars and clubs frequently during the month
24% drank wine or beer 3+ times in the past two weeks

ARE TECH SAVVY
59% plan to buy a new computer/hardware in the next year
41% shopped at a major consumer electronics store in the past 6 months
57% made 5+ online purchases in the past year

STAY FIT
39% exercised 12+ times at a health club in the past year

BUY CDs, DVDs, AND BOOKS
66% purchased 12+ books from a bookstore in the past year
43% bought CDs or DVDs in the past month

MAKE BIG-TICKET PURCHASES
11% plan to buy a home in the next two years
23% plan to buy a car or SUV in the next year

CONTINUE TO LEARN
28% plan to take college-level courses in the next year

Source: Media Audit, July – August 2007

TESTIMONIALS
"Onion readers are smart people with a sense of humor, and this is the kind of customer we want in our store."
Don Petersen
TekServe

"The Onion's support of, and concern for, our venue has been personable, direct and valuable."
John Seroff
Joe's Pub

"It's one of the best (and easiest) ways to reach the artsiest, smartsiest, geek-chic, culturally venturesome, high- and low-brow set in the city. I love The Onion."
Soo Pak
BAM

"We made a fantastic return on our investment, even more than we expected!"
Derek Mabra
Bicycle Habitat