The Onion newspaper is distributed to 1,300 locations throughout San Francisco, Berkeley, and Oakland. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 80,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

ARE YOUNG AND WEALTHY
70% are 18-44 years old
31% have liquid assets (cash/stocks/CDs) of $100,000+

LIKE TO EAT, DRINK, AND PARTY
26% ate at a sit-down restaurant 4+ times in the past two weeks
48% go out to bars and clubs frequently during the month
25% drank wine or beer 3+ times in the past two weeks

SEE MOVIES, LIVE MUSIC, AND THEATRE
48% attended a movie theater in the past month
41% attended rock concerts in the past year
59% attended the theatre/symphony in the past year

ARE TECH SAVVY
34% plan to buy a new computer/hardware in the next year
62% made 5+ online purchases in the past year

STAY IN SHAPE
45% exercised 12+ times at a health club in the past year
32% shopped at sporting goods stores in the past month

BUY CDs, DVDs, AND BOOKS
63% purchased 12+ books from a bookstore in the past year
35% bought CDs or DVDs in the past month

MAKE BIG-TICKET PURCHASES
17% plan to buy a home in the next two years

CONTINUE TO LEARN
27% plan to take college-level courses in the next year

Source: Media Audit, June – August 2007

TESTIMONIALS
“The Onion connects with people who really care about music. Its readers (and writers) pay attention to what's current and local, which ads more value to the ads we run.”
Tom Chandler
Rasputin Music

“The Onion hits the perfect audience of entertainment-savvy readers. Ticket sales have increased. I'm really pleased with our ongoing partnership.”
Shaun Landry
San Francisco Improv Alliance

“A guy on the plane from SF asked me if I like clever stuff, and offered to let me read a copy of The Onion that he had in his laptop bag. With pride, I opened it and pointed out our ad to him. We’re famous!”
Leslie Sheppard
ACCRC/MCRC