The Onion newspaper is distributed to 1,500 locations in Minneapolis, St. Paul, and many suburbs in the metro area. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 65,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

SEE MOVIES, LIVE MUSIC, AND THEATRE
60% attended a movie theater in the past month
41% attended rock concerts in the past year
45% attended the theatre/symphony in the past year

ARE YOUNG AND WEALTHY
11% are age 18-34 with annual income of $100,000+
70% have an IRA and/or 401K

LIKE TO GO OUT AND PARTY
90% are age 21+
48% go out to bars and clubs frequently during the month
17% drank wine or beer 3+ times in the past two weeks

ARE TECH SAVVY
28% plan to buy a new computer/hardware in the next year
77% made an online purchase in the past year
58% shopped at a major consumer electronics store in the past six months

STAY FIT AND LIKE SPORTS
31% exercised 12+ times at a health club in the past year
33% shopped at sporting goods stores in the past month
27% attended 3+ pro/college sporting events in the past year

BUY CDs, DVDs, VIDEO GAMES, AND BOOKS
50% purchased 12+ books from a bookstore in the past year
35% bought CDs or DVDs in the past month
24% bought or rented video games in the past month

MAKE BIG-TICKET PURCHASES
21% plan to buy a vehicle in the next year
20% plan to buy a home in the next two years

CONTINUE TO LEARN
28% plan to take college-level courses in the next year

Source: Media Audit, April – June 2007

TESTIMONIALS
“The promotions we have done in partnership with The Onion have been incredibly successful.”
Jeffrey Spaeth
Summit Brewing Company

“The Onion has helped us reach an intelligent, active audience looking to have fun. And fun is good!”
Dan Lehv
St. Paul Saints

“Our ads have had awesome success. The Onion gets our customers and our customers get The Onion.”
Beth Decker
Sweeney’s