The Onion newspaper is distributed to 750 locations in the D.C. metropolitan area. With a distribution network composed of high-traffic street boxes, bookstores, music venues, restaurants, nightclubs, cafés, and retailers both large and small, The Onion circulates 85,000 papers to its loyal readership every week. The paper is strategically located in areas where our core audience of young, affluent opinion-leaders lives, works, and socializes, maximizing advertising exposure in every issue.

ARE YOUNG AND WEALTHY
62% are age 18-44 years old
35% have liquid assets (cash/stocks/CDs) of $100,000+

SEE MOVIES, LIVE MUSIC, AND THEATRE
50% attended a movie theater in the past month
26% attended rock concerts in the past year
41% attended the theatre/symphony in the past year

LIKE TO GO OUT AND PARTY
94% are age 21+
45% go out to bars and clubs frequently during the month
31% drank wine or beer 3+ times in the past two weeks

ARE TECH SAVVY
27% plan to buy a new computer/hardware in the next year
67% made 5+ online purchases in the past year
55% shopped at a major consumer electronics store in the past six months

STAY FIT AND LIKE SPORTS
42% exercised 12+ times at a health club in the past year
32% shopped at sporting goods stores in the past month
29% attended 3+ pro/college sporting events in the past year

BUY CDs, DVDs, AND BOOKS
46% purchased 12+ books from a bookstore in the past year
49% bought CDs or DVDs in the past month

MAKE BIG-TICKET PURCHASES
22% plan to buy a vehicle in the next year
35% flew to a foreign destination 2+ times in the past year

CONTINUE TO LEARN
25% plan to take college-level courses in the next year

Source: Media Audit, May 2007 (574,200 readers is the 4-week cume)

TESTIMONIALS
“The Onion has been a great vehicle for promoting our productions. Our audiences are intelligent and have a sense of humor—just like readers of The Onion.”
Barry Halvorson
Woolly Mammoth Theatre Company

“In a city with such serious topics to depress you hourly, The Onion makes you laugh...makes you think...and makes you wish you had one of their writers with you at your last dinner party handing you conversation cheat sheets. We love it!”
Mike Benson
Café Saint-Ex and Bar Pilar

"This publication is tasteless and destructive to our shared values. Seriously, what else could make me laugh uproariously while being offended week after week after week?"
Al Gore
Vice President of the United States of America